INDUSTRY
Lemon Bar is a micro-bakery based out of Southern California. They specialize in fusing art with the craft of in house goods.
Our objective was to design a brand for Lemon Bar that was minimalistica and simple in appearance, to allow room for the pastries themselves to be loud and demanding to the eye. With "lemon" being the primary theme throughout the brand, we wanted to play off a modernized, upgraded lemonade stand for the brand presence, keeping the brand fresh and current.
PROJECT SCOPE
Brand Design